ART IN RESIDENCE

When Virgin Hotel's agency One Trick Pony asked Monogram to produce a 4K video installation for Virgin's Chicago hotel lobby, we set out to create something as fresh and irreverent as the Virgin brand itself. The digital mural features Chicago street artist Pose at work in his studio, refracted through the lens of Monogram's talented video artists.

ERICH WEISS: CREATIVE TRIPLE THREAT

The Virgin Hotel installation was directed by Monogram's Erich Weiss. Weiss' instinct for storytelling has been honed during his 17-year career as a commercial director, documentary filmmaker, and advertising creative director.

Check out Erich's portfolio and learn more about him in the Monogram Directors' Lounge.

THE 4K EXPERIENCE

The new standard for video resolution is 4K, which delivers a flawless picture on any size screen. At Monogram we shoot, process and edit in high resolution formats all the way up to 10K.

Learn more about production + post at Monogram.

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